Octagon::
"Fan Formula" Research Study
From the success of Netflix’s “Drive To Survive” series and through the ever-increasing stardom of F1’s standout drivers, the sport has seen a surge in popularity and expanded global fanbases looking to embrace their newfound passions.
Octagon’s new “Fan Formula” research study focused on F1 fan culture, behaviors, and how the new generation of F1 fans are reshaping the future of the sport.
Our proprietary research unveiled that for this new cohort of fans, guest passes to the Paddock Club and logo-covered cars are no longer the best ways to reach or cater to them effectively. With the general cultural convergence shaping their lives, interests, and consumption, sports fandom has merged with fashion, music, art, and gaming like never before.
With B2B investment at an all-time high in the sport, finding a way to service the wider consumer audience with compelling and authentic creative ideas is the key to taking F1 partnerships to the next level.
Our “Fan Formula” research study showcases proprietary insights and analysis about F1, emerging new audiences, and the developing culture surrounding the sport.
“Fan Formula” shines a light on what this next generation of F1 enthusiasts want and need, and thus what the next wave of brand activations and sponsorship ideas in F1 should look like.
To download a copy of the “Fan Formula” research study, click here.