ADP:
"Pace of Play"
On and off the course, anything can change the world of work. That’s why ADP designs forward-thinking solutions for the next anything.
Octagon worked with our partners at ADP to script and produce their newest TV and digital golf campaign, entitled “Pace of Play.”
Featuring four of ADP’s PGA TOUR and LPGA ambassadors, including six-time PGA TOUR winner Max Homa, five-time PGA TOUR winner Sam Burns, six-time LPGA Tour winner Danielle Kang, and four-time LPGA Tour winner Céline Boutier, as well as friends of the brand from NBC, Damon Hack and Cara Banks.
The campaign debuted on linear and digital channels in January 2024, and will run throughout the 2025 golf seasons.
- The spot has aired more than 250 times in 2024 via Golf Channel, CBS and NBC networks.
- In addition to linear, the Pace of Play campaign extended into digital platforms, featured on Golf Digest and Golf.com digital platforms, which were supported via custom web banner assets and carefully curated custom content that surpassed 20M impressions.
To watch the full spot, click here.