OCTAGON PROMOTES THREE SENIOR EXECUTIVES ACROSS NORTH AMERICA MARKETING TEAM
August 5, 2024
Matthew Ferguson Elevated to Executive Vice President, Head of Sponsorship Strategy
Colleen Cummings Named Senior Vice President, Head of Digital
Mary Sirico Promoted to Senior Vice President, People & Culture
STAMFORD, Conn. – August 5, 2024 – Octagon today announced the elevation of three senior executives, Matthew Ferguson, Colleen Cummings, and Mary Sirico, to leadership positions across the agency’s North America Marketing division.
Ferguson has been promoted to the role of Executive Vice President, Global Head of Sponsorship Strategy, and will lead strategy efforts for Octagon’s brand client accounts throughout the United States, Canada, and Mexico.
Previously Vice President of Digital, Cummings has been named Senior Vice President and Head of Digital, where she will continue to oversee digital marketing, social content, paid and organic media, influencer campaigns, and integrated marketing solutions on behalf of clients.
Sirico has been elevated to Senior Vice President, People & Culture, and will continue to oversee and implement the agency’s global recruitment and staff retention strategy, as well as reinforce Octagon’s diversity, equity, inclusion, and belonging initiatives.
Ferguson and Cummings will continue to report into Lou Kovacs, President, Marketing North America, Octagon. Sirico will report to Brian Smith, Executive Vice President, People & Culture, Octagon.
“The tremendous contributions and innovative campaigns spearheaded by Matt and Colleen have played an integral role in the ongoing success of our clients, as well as the continued expansion of Octagon’s sponsorship strategy and digital capabilities,” said Kovacs. “Their passion and dedication has created measurable growth opportunities for the incredible brands we work with, helping our clients increase their reach to consumers and connect with core audiences. We are incredibly proud to have Matt and Colleen guiding our work in such important areas, and are thrilled to promote them in their respective roles.”
“Mary is one of the most talented and committed People & Culture practitioners across sports and entertainment, and her devotion to Octagon and our team members is unmatched,” said Smith. “She has built trusted relationships with leaders and team members throughout the company, and consistently drives modern and thoughtful HR strategies, initiatives, programs, and solutions that help advance Octagon’s best-in-class reputation in the industry.”
The elevation of Ferguson, Cummings, and Sirico, follows the recent appointment of Marianne Rotole to Chief Growth Officer, Marketing North America, overseeing the agency’s new business development and marketing efforts across the region.
Octagon’s North America Marketing division provides industry-leading creative, experiential, marketing, sponsorship, strategy, and media rights services to an expansive roster of Fortune 500 brand clients, including AB InBev, BMW, Coca-Cola, Delta Air Lines, Geico, Mastercard, The Home Depot, UPS, and many more.
Click here to download headshots of Ferguson, Cummings, and Sirico.
ABOUT OCTAGON:
Octagon is the preeminent global integrated marketing, talent management, and creative agency in sports, entertainment, and culture. The agency creates distinctive marketing campaigns for some of the largest brands and companies throughout the world, and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.
For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing and creative campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.
–OCTAGON–