OCTAGON APPOINTS ALASTAIR GARLAND AS MANAGING DIRECTOR OF OCTAGON TENNIS

March 17, 2025

Garland to Oversee Octagon’s Global Presence In The Sport

McLean, Va. – March 17, 2025 – Octagon today announced the promotion of Alastair Garland to Managing Director of Octagon Tennis. Garland will continue to report directly to Phil de Picciotto, Founder and President, Octagon.

Previously Senior Vice President of Octagon Tennis, Garland will oversee the agency’s global tennis operations, player representation, tournament production, sponsorship initiatives, and strategic growth efforts within the sport. An industry veteran with more than two decades of experience at Octagon and throughout the tennis industry, Garland has deep expertise across both player and tournament management, and has driven many of the sport’s most impactful marketing partnerships and commercial successes.

“Throughout his career, Alastair has played a crucial role in delivering value for players, tournaments, media and brands surrounding the full breadth of the professional Tours,” said de Picciotto. “His immense knowledge and relationships across the category, and commitment to doing the right thing for all stakeholders, makes him the perfect leader for our tennis division.”

“I’m honored to step into this role at such a dynamic time for the sport, as tennis continues to grow and evolve in so many exciting ways around the world,” said Garland. “Octagon has a long and storied legacy in tennis, and I am proud to continue working alongside our incredibly talented team as we build upon that remarkable success and create new opportunities for players, brands, tournaments, and our global partners.”

Since joining Octagon in 2005, Garland has helped shape and advance the global reputation and industry standing of Octagon Tennis across the tennis landscape. He is a member of the WTA Tour Board of Directors, and helped to secure the WTA’s title sponsorship with Hologic, as well as the tour’s first mental health partnership with Modern Health.

Garland will continue to work closely on the leadership of the division with Jorge Salkeld, who has played a central role in furthering Octagon’s continued progression and expansion in tennis and other international initiatives.

ABOUT OCTAGON TENNIS

Octagon is the preeminent talent management, integrated marketing, and creative agency in global sports and entertainment. The agency represents more than 900 of the most prominent and influential athletes, personalities, and properties in the world, and creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe. With more than 1,000 employees worldwide, based in 50 offices in 20 countries, Octagon has a long history of leading innovation across all areas of sports and entertainment. Its tennis clients have spent over 700 weeks ranked number one and have won more than 380 Grand Slam titles.

–OCTAGON–