ALYSSA ROMANO NAMED CHIEF MARKETING OFFICER OCTAGON TALENT+PROPERTIES

McLean, Va. – February 5, 2025 – Octagon today announced the elevation of Alyssa Romano to Chief Marketing Officer, Talent + Properties division. Romano will continue to report directly to Phil de Picciotto, Founder and President, Octagon.

Leveraging Octagon’s global footprint and deep resources across sports and entertainment, Romano will now spearhead the division’s strategic marketing initiatives, focusing on innovation, synergy, content creation, recruiting and storytelling. In this newly created position, Romano will oversee communications, social media and creative for the agency’s talent representation business.

“We are thrilled to elevate Alyssa to Chief Marketing Officer for our Talent + Properties division. Alyssa is a talented leader and strategist who has been a driving force behind the continued growth and expansion of our business,” said de Picciotto. “Her ability to understand the ever-evolving nature of the industry and help advance our mission to deliver exceptional value for our clients has been vital to Octagon’s success. Alyssa’s innovative thinking, ability to connect with people, and unwavering commitment makes her the perfect person to step into this new role to grow Octagon’s strong reputation and brand awareness across the industry.”

“Octagon has been my home for nearly two decades,” said Romano. “I’ve had the great privilege to advise, strategize with and execute the marketing and publicity efforts for some of the biggest names and brightest stars across sports and entertainment. I am excited to build on Octagon’s 40-plus-year legacy in the industry, working alongside our incredible team to create new opportunities which will enable our clients and agency to continue to thrive.”

An agency veteran, Romano previously served as Senior Vice President, Communications and Social Media, Talent + Properties, leading the successful development and implantation of publicity, marketing, brand partnerships and digital and social content efforts for Octagon’s expansive roster of athletes, entertainers, and personalities. Romano has also overseen the recent growth of the agency’s women’s basketball practice and strategy in women’s sports. Prior, Romano held various leadership positions throughout Octagon’s talent division.

ABOUT OCTAGON:

Octagon is the preeminent talent management, integrated marketing, and creative agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe and represents more than 900 of the most prominent and influential athletes, talent, and properties.

For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.

–OCTAGON–