OCTAGON LAUNCHES “FAN FORMULA” RESEARCH STUDY ON EMERGING TRENDS SURROUNDING F1 FAN CULTURE
September 19, 2024
Octagon today announced the launch of its F1 “Fan Formula” research study, showcasing proprietary insights and analysis about F1, emerging new audiences, and the developing culture surrounding the sport.
From the success of Netflix’s “Drive To Survive” series and through the ever-increasing stardom of F1’s standout drivers, the sport is seeing a surge in popularity and expanded fanbases looking to embrace their newfound passions.
While Paddock Club passes and logo-covered cars may have been the best path to fans in the past, the interests of this new fan sector are more intertwined with fashion, music, art, and gaming than ever before.
Our “Fan Formula” research dives deep into this new section of fandom, shining a light on what this next generation of F1 enthusiasts want and need, and thus what the next wave of brand activations and sponsorship ideas in F1 should look like.
If you would like to learn more about our research or secure your copy of “Fan Formula,” please contact Laura.Fairweather@octagon.com.