REXONA AND OCTAGON DEBUT POWERFUL NEW “NOT DONE YET” TV COMMERCIAL IN SUPPORT OF MATILDAS CAPTAIN SAM KERR’S RETURN TO FIFA WORLD CUP 2023

Topical “Not Done Yet” TVC, Created by Octagon, Highlights Kerr’s Long History of Resilience and Underscores Rexona’s 2023 World Cup Sponsorship and Commitment to Women’s Sports

Project to Debut In Advance of Australia Women’s National Football Team Match vs. Denmark, in Which Kerr is Expected to Return  

SYDNEY – 7 August, 2023 – Unilever, official sponsor of the 2023 FIFA Women’s World Cup, today announced the launch of Rexona’s topical “Not Done Yet” TV commercial, in response to and celebrating Australia Women’s National Football Team star captain Sam Kerr’s return to the tournament, and her ability to continuously overcome setbacks in pursuit of greatness.

Written and produced by Octagon, the piece builds on Rexona’s current “Not Done Yet” brand platform, and was created to spotlight Kerr and showcase how the many challenges she has faced throughout her riveting career have only served to make her stronger, silence critics, and help her continue to break records.

The new TVC will debut across national TV platforms and digital channels prior to the Matildas World Cup Round of 16 match against Denmark on Monday, 7 August, in which Kerr is expected to make her return to the pitch.

The commercial recounts memorable moments from Kerr’s meteoric rise as one of the sport’s top superstars, spotlights the prolific goal scorer’s inspirational attitude both on and off the pitch, and takes viewers on a journey through some of the star forward’s career highlights, such as overcoming a months-long scoring drought to help Chelsea win back-to-back-to-back Women’s Super League titles. Leaning heavily on the ethos of Rexona’s brand message and illustrating Kerr’s unstoppable attitude, the project culminates by capturing Kerr’s recent setback and the nation’s heartbreak, followed by a collective roar of excitement that echoes the realization that Kerr, as always, is “Not Done Yet.”

“As sponsors and fans of Sam’s, we wanted to create a meaningful piece to honor her rich history of achievements, to remind Australians and sports fans worldwide of the barriers she has faced and successfully overcome,” said Anna Tracey, Senior Marketing Manager, Unilever Deodorants. “It’s a feel-good spot, both heroic and celebratory in nature, that shines a light on Sam’s unbreakable spirit and her class on and off the field. It’s clear that she still has a huge part to play in the tournament and that she’s “Not Done Yet.”

“At Octagon, we pride ourselves on helping our clients connect with and inspire audiences. So we were thrilled to work with Rexona to lift the spirits of a devastated fanbase, and the mood of one of the game’s most exciting players, during an extremely tough and emotional period,” said Guy Futcher, Executive Creative Director, Octagon APAC. “The Rexona team have been amazing partners from the very start of this project, especially as both time and the odds of a return seemed stacked against us. Thankfully, the Matildas have been victorious, the sporting Gods kind in Sam’s recovery, and our production partners equally brilliant. We hope the passion that the wider team put into the project is not just seen, but felt by Sam, the millions of Matildas’ fans eagerly awaiting her return to the pitch, and football fans everywhere.”

As fans watch on with bated breath anticipating Kerr’s triumphant return to the pitch on Monday, the spot serves as an anthem to capture the collective feeling of the nation, and fans around the world, as they cheer on the Matildas, which continue to embody resilience and determination in search of World Cup glory.

Click here to watch the spot.

ABOUT THE REXONA NOT DONE YET CAMPAIGN:

Rexona believes in the power of movement to transform lives, everyone should be able to experience all the incredible mental, physical, and social benefits movement brings – whoever you are however you move.

Yet we all have limits, many societally imposed, with culture telling us who can and can’t enjoy the benefits of movement, judging those who don’t fit their expectations. A fear of judgement creates a huge barrier, making us doubt our ability to push through, telling ourselves we can’t.

Rexona is fighting for a world where everyone has the confidence to move more, challenging societal expectations of who is and isn’t done moving, by advocating for more diverse champions of movement to inspire the next generation of movers. To help challenge these barriers and inspire people to move beyond their limits, Rexona will champion and shine a light on the experiences of those who have challenged the idea of being done, providing authentic and unheard stories of how they have proved to society they are “Not Done Yet.”  Find out more at www.rexona.com/au/not-done-yet-au/

For more information about Unilever and our brands, please visit www.unilever.com.

ABOUT OCTAGON:

Octagon is the preeminent integrated marketing, creative, and talent management agency in global sports and entertainment. The agency creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe, and represents more than 900 of the most prominent and influential athletes, talent, and properties in the world.

For more than 40 years, Octagon has consistently pushed the boundaries of the industry with ground-breaking marketing campaigns, experiential and hospitality services, industry-leading data, insight, and strategy capabilities, media rights consulting, as well as an unmatched talent management portfolio of the most high-profile and successful athletes and personalities.

CREDITS:

Unilever:

John McKeon, Marketing Director – Beauty & Personal Care, ANZ

Ricardo Xampol, Global Sponsorship Assistant Brand Manager & Global Social Mission for Rexona/Degree/Sure/Shield

Anna Tracey, Senior Marketing Manager at Unilever – Deodorants

Amy Doss, Marketing Manager – Rexona

 Octagon:

Regional ECD: Guy Futcher

CD: Vanessa Tan & Ethan Mclean

Art Director: Alessia Ferrier & Yoky Pandowo

Agency Producers: Ebony Morrison and Jacinta Rooney

Business Director: James Llewelyn-Davies

Account Director: James Green

Production:

Chisel

 Sound:

Massive Music

Composer: Lance Gurisik Sound Designer: Myles Lowe

– OCTAGON –