Many of the world's best-known, blue-chip brands turn to Octagon's Consulting group when they need to develop and implement strategic, targeted and highly-measurable marketing programs.

We possess unsurpassed experience helping companies derive maximum leverage from their sponsorships of many of the world's most compelling event platforms including the Olympic Games, the FIFA World Cup, and NASCAR.

Our diverse, proprietary processes include:

• Competitive analyses
• Current sponsorship asset valuations
• Strategic planning
• Strategic sponsorship selection and event creation
• Contract negotiation
• Activation program development and implementation
• Program evaluation and measurement
• Return on Objectives (ROO)

Our proprietary sponsorship evaluation tools include:

• Passion Drivers®
• Equity Benefit Model
• Property Strength Index
• PassionScore™
• 8-DASH