The Home Depot:
"College GameDay Built by The Home Depot"
Octagon is proud to celebrate 21 seasons of working with The Home Depot on its longstanding title sponsorship of ESPN’s “College GameDay,” and the iconic “College GameDay Built by The Home Depot” campaign.
In addition to being appointment TV for millions of viewers each weekend, the on-site experience and nationwide campaign – designed and managed by Octagon – has become synonymous with college football.
From the The Home Depot’s orange “College GameDay” bus; to The Home Depot hard hats handed out to fans; to thousands of VIP guests, clients, and The Home Depot associates who have been hosted on-site; the partnership between ESPN and The Home Depot has become the archetype for sponsorship models across sports.
Over the last 20 seasons, Octagon has helped “College GameDay Built by The Home Depot” engage with more than 1.6 million fans on-site, visit more than 70 schools and universities, host 10,000 VIP Guests, and distribute more than 150,000 The Home Depot Hard Hats.
To kick off the 21st season of the partnership, Octagon worked with The Home Depot and ESPN to build a new creative thematic and campaign for 2023 entitled “Built by Doers.” The campaign highlights how every week College GameDay is literally “Built by Doers” from top to bottom as 100+ crew come together to do everything from building the set, to protecting the crew and fans, to producing every element of the show. Octagon enlisted the help of College GameDay hosts Rece Davis, Kirk Herbstreit, Lee Corso, and Desmond Howard to highlight the people behind the scenes who help build GameDay each week. The content lives on digital and social channels, including each of the on-air talent’s individual channels.